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  • Why BRIDGE?
    • Who We Are
    • BRIDGE CONNECT℠ | Accurate. Timely. Complete.
    • #1 Consumer Audience Data
  • Data Solutions
    • Find Your Next Customer
    • Better Understand Your Customers
    • Maintain File Integrity
    • Featured Custom Audiences
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Best Practices Marketing People-Based Marketing
scrabble tiles stacked on top of each other to spell SEO
_ Emily Day

Optimizing Your SEO Strategy to Boosting Traffic and Conversions

Sitting at the crossroads of visibility, accessibility, and customer engagement, Search Engine Optimization (SEO) is a critical component of any digital marketing recipe. But how can businesses ensure their SEO strategy keeps pace with change while still propelling them forward? The first step is to get informed on the power SEO has over boosting traffic […]

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Best Practices Marketing People-Based Marketing Tech
siri up on phone
_ Emily Day

Voice Search Optimization: A Game-Changer for Digital Marketers

In recent years, the way people search for information on the internet has evolved significantly. The growing popularity of voice-activated virtual assistants and smart speakers has led to a surge in voice searches. This shift has given rise to a new field of search engine optimization (SEO) called voice search. Marketers need to understand the […]

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Marketing
digital marketing metrics
_ Dan

Traditional marketing metrics are broken. Here’s what to look at instead.

The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — […]

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Marketing Multi-Channel
consumer purchasing behavior
_ Donna Hong

The Beginner’s Guide to Media Planning

Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.

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Multi-Channel Paid Search People-Based Marketing
what is paid search
_ Dan

Let’s talk about what paid search is (and what it isn’t)

Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]

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Paid Search People-Based Marketing Targeting
how should i do paid search
_ Dan

Six essentials to doing paid search the right way

Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]

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Design Startup
The iOS Update with Truly Cutting Edge Features
_ Madison Dratch

Tackling the Changes of Retail Industry

The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…

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BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. 

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