Yes and here’s why they’re better positioned than most to do it There was a time when the mainstay publishers like magazines, newspapers, TV, and radio owned the advertising world. They offered unprecedented reach to coveted and captivated audiences. They could also serve budgets large and small. Suffice it to say, these days, digital has […]
How to make sure you’re on the right side of CCPA to avoid expanding crosshairs It sorta came from out of nowhere. A well-known retailer was recently hit with a $1.2M fine for a CCPA data privacy violation. Media outlets reported the action as the first CCPA enforcement. Translation? There will be others. Hopefully, not […]
Campaigns know voters are so much more complicated than party affiliation, yet they’re often flying blind in their outreach. It started after Obama’s win. Then we saw it with Trump’s too. Every political cycle, once the election day dust settles, we invariably see stories about the “data machines” powering campaigns. These articles would have you […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever. In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments. This has been made worse by skyrocketing […]
Small businesses stand on the front lines of a battle with inflation, bringing new urgency to maximize marketing ROI.
Customer-aware organizations have an edge in a marketing environment that increasingly favors smart engagement with real people.
2022 is poised to be one of the most transformational years for marketers yet. That may sound downright disconcerting after considering the whirlwind of change our industry has endured over the past almost two years. But 2022 will be different. This will be the year that brands, publishers, and agencies wield the power they have […]
And now it’s time for a breakdown Our last post focused on the hidden value of data trapped in silos. Today we’ll cover the steps B2B and B2C companies can take right now to break this data free in pursuit of improved profitability. The past 18 months threw many companies for a loop. Many attempted to […]