Welcome to the final chapter of our Benefits of Advertising on TikTok series! In our last three chapters, we went over how advertising on TikTok can increase your brand awareness, drive sales and increase your revenue, as well as the use cases of different TikTok ad formats. In this final chapter, we’re going to show […]
Welcome back to our TikTok Benefits series! TikTok presents businesses with an innovative and exciting opportunity to drive engagement and to get creative for their brand. In our last two chapters, we went over two major benefits of TikTok: increased brand awareness and increased sales and revenue! We’ll now walk you through the different ad […]
It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]
Welcome back to our TikTok advertising benefits series. In our last chapter, we discussed the first benefit that TikTok ads provide: brand exposure. In this chapter, we’re going to go over how TikTok ads can help increase your sales and drive revenue for your business! Ready to get started? Let’s dive in. Affordable and Easy […]
As the industry continues to grow due to more states beginning the legalization of medical and recreational marijuana, Cannabis and CBD marketing is on the rise. Support for legal marijuana is at an all-time high of 68%. Just last week, New York State signed a bill legalizing cannabis. This makes it the 15th state in […]
TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
With all the opportunities and benefits TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.
Let’s get started with the first benefit: increased brand exposure.
How to Drive Revenue, Acquire New Customers, and Optimize Ad Spend Multichannel campaigns drive 37% more lift and engagement. This will allow you to capture your user’s attention, convert leads and optimize your ad spend. Please read our multichannel campaign best practices and benefits below: 1. Determine campaign objective and duration The first step of […]
There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers — and to find new ones. Connected TV (CTV) & Over the Top (OTT) advertising are at the top of the list. Connected TV refers to the televisions used to […]
TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 150 million active US users on TikTok waiting to hear from your business. With our #1 ranked data and full-service media delivery, we will deliver new customers to your […]
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the fourth time and third consecutive year. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re an esteemed company. 2020 has been an unprecedented time for the world and […]
