When it comes to managing your digital ads, you have options. You could use separate platforms like Google Ads and Facebook Ads. But there’s a better way to simplify the process: Demand Side Platforms (DSPs). These automated platforms allow you to purchase, manage, and optimize ads across multiple networks from one place. What Is a […]
Let’s talk about ad tech—short for advertising technology. It’s the behind-the-scenes magic that makes digital ads work by helping businesses reach the right people in the right places. Whether you’re scrolling social media, streaming video content, or browsing your favorite website, ad tech is working in the background to deliver ads tailored just for you. […]
Programmatic advertising is everywhere. From the podcasts you listen to to the social media apps you scroll through, programmatic ads power much of the digital content you see. But what exactly is programmatic advertising, and why are so many brands relying on it? Let’s break it down step by step. By the end of this […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Why regulating political solicitations is a good idea and great for your campaign “We need your help!” When voting season comes around, it seems none of us are immune to the barrage of political solicitations that accompany it. Our text and email inboxes are flooded. Drowned, even. They all want one thing: your donation. Capitulate […]
Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
