Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]
