Studies show that email marketing generates $36 for every $1 spent, establishing it as one of the most effective digital marketing strategies for businesses looking to connect with their target audience. With its ability to directly reach individuals in their personal inboxes, email marketing offers a unique opportunity for businesses to engage and convert prospects […]
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]
