The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
What most companies can’t get right Why you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll recall the ritual of providing your complete contact info for every purchase. Buy a huge roof antenna? “Name, address, and phone number, please.” A […]
