In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.
Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital advertising are numbered. What started as a gold rush ultimately turned into a race to the bottom. There was no shortage of data, no matter […]
It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve got gazillions of dollars and endless resources, they’re going to be just fine. But hopefully, by now, one thing is clear: they will pivot at […]
The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]
Living In The Gray Data advancements are revealing campaign possibilities are so much greater in the gray As marketers, we like putting things in neat buckets. We segment, slice and split until we’ve gotten as granular as possible. Then we target like crazy. We market to businesses. We market to consumers. Sure, there’s plenty of […]
Looking from the inside out, we can all develop blindspots when attempting to assess how our own industry may become disrupted. Or how vulnerable our own businesses may be to this disruption. Peering in from the outside is often a lot easier. It became pretty clear Uber and Lyft were going to throw taxi markets […]
Don’t let Google control your cookieless destiny Suddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds of billions of dollars. And be beholden to you forever. (Mwa-ha-ha-ha-ha….) That’s the Google business model. I guess “Don’t be evil” just had a […]
Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals took it as a sign to keep on raving. Two more years! That’s like, so long from now! Wooooohooooooo, cookies are the party that never stops! Thing is, the sun is coming […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
