For years, Google’s cookie phase-out has been the “will they or won’t they” story of digital advertising. Between announcements, delays, and reversals, this timeline has become less of a plan and more of a running joke. But here’s the truth: at the end of the day, the timeline really doesn’t matter at all. Advertisers who […]
In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]
In a move that has reverberated across the digital landscape, Google has announced its plan to phase out third-party cookies on Chrome, marking a significant departure from the longstanding practice of employing cookies to track users’ online activities. Google claims this decision arose from its commitment to enhancing privacy and security for its users, amidst […]
The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]
