In a move that has reverberated across the digital landscape, Google has announced its plan to phase out third-party cookies on Chrome, marking a significant departure from the longstanding practice of employing cookies to track users’ online activities. Google claims this decision arose from its commitment to enhancing privacy and security for its users, amidst […]
The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
