In a move that has reverberated across the digital landscape, Google has announced its plan to phase out third-party cookies on Chrome, marking a significant departure from the longstanding practice of employing cookies to track users’ online activities. Google claims this decision arose from its commitment to enhancing privacy and security for its users, amidst […]
Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising. The impending deprecation of third-party cookies, brought on by Google’s announcement that […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]