Audience Insights
4 High-Intent Audiences to Target This February
February might be the shortest month of the year, but
Attribution
Own the Court: Reach March Madness Streamers Where They’re Actually Watching
March Madness isn’t just about buzzer-beaters and bracket busting—it’s one
Content
Re-Introducing the Power of Email
If you’re launching an email campaign and expecting immediate form
Connected TV
Own the Olympic Podium: Win the Biggest Streaming Audiences of 2026
Every four years, the Winter Olympics transform global media.
Audience Insights
High-Intent Audiences Spending at the Start of the New Year
January marks a critical conversion window as high-intent January audiences actively research and spend across health, home improvement, travel, and professional development. Learn why these buyers are ready now—and how advertisers can capture demand early with people-based targeting.
Best Practices
What to Look for (and Avoid) When Choosing a Data Partner
Not every data partner works for you—some might actually be
Data
The Cookie Timeline That Never Ends (And Why It Doesn’t Matter)
For years, Google’s cookie phase-out has been the “will they
Business
Win Q4 by Targeting the Holiday Shoppers Who Actually Matter
It’s almost the most wonderful (and competitive) time of the
Best Practices
Customer Journey Mapping with People-Based Marketing: A Complete Guide
Most businesses spend marketing dollars on anonymous clicks and impressions,
Audience Insights
Target Healthcare Decision-Makers with Accuracy and Confidence
As we head into September, we’re highlighting four healthcare professional
Attribution
These Are The Tools You Need to Reach the Right People with Your Online Ads
Getting your ad in front of the right person shouldn’t
Best Practices
Retail Data: The Smarter Way to Target High-Intent Audiences
Retail data gives you a direct line to genuine consumer
Attribution
How to Advertise to Real People In-Market for a New Car (Without Wasting Budget)
Car ads don’t need to be a gamble. You can
Audience Insights
Target High-Intent Shoppers This August with Fresh, Verified Audiences
Back-to-school, college kickoffs, and late-summer savings. August is packed with
People-Based Marketing
Looking to Reach Real Back-to-School Shoppers? Start Here
Back-to-school shopping isn’t what it used to be. It’s no
People-Based Marketing
Data Safe™: How to Protect Your Brand and Stop Ad Fraud at the Source
If your marketing partner is still using third-party cookies or
Attribution
How to Tell if Your Email Campaigns are Actually Working
For years, traditional analytics platforms, like Google Analytics and Adobe,
Best Practices
How the Smartest Brands Keep Advertising When Others Pull Back
The economy is shifting, and a lot of brands are
Audience Insights
Maximize Reach with June’s Must-Have Data Safe™ Super Segments
Summer advertising moves fast, and smart audience targeting matters more
Best Practices
How Full Funnel Marketing Helps You (Effectively) Connect with Real Customers
Marketing efforts shouldn’t be isolated to just one stage of
