Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…
Carousel ads are especially unique because they’re multi-purpose. They can be used to show off your products, feature your content, offer your deals, tell your brand’s story or communicate your customers’ experiences.
Buyers have an endless amount of options at all times, learn how to create content that attracts and nurtures a potential customer through each stage of the buyer’s journey.
In a world shifting rapidly to mobile, it’s more important now than ever before to stay ahead of the competition and focus on personalizing content for on-the-go users. We’ve dictated 3 strategies to transform valuable content into a personalized, mobile-friendly experience.
Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.