Audience Insights Connected TV Featured Seasonal Segments
football sitting on a football field, NFL marketing

From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE

As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]

Best Practices Connected TV Marketing People-Based Marketing

Measuring Success in Connected TV Advertising: Metrics That Matter

In the ever-evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, offering advertisers a unique avenue to reach audiences in the comfort of their living rooms. With the rise of streaming services and smart TVs, advertisers now have the opportunity to connect with viewers in a more personalized and targeted way. […]

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