Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
As the digital marketing industry evolves, staying updated with the latest trends, skills, and terminology is key to success. This comprehensive guide outlines 50 essential marketing terms you should familiarize yourself with. Whether you’re a seasoned marketer or a budding professional, this glossary is a valuable resource. The Basics Understanding the basics of digital marketing […]
Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]
As we approach 2024, it is increasingly important for businesses to take a proactive approach toward their marketing goals. Success in the coming year will not be about reacting to changes as they occur, but instead about predicting them and preparing accordingly. This includes understanding emerging trends, such as the rise of artificial intelligence and […]
The key to success in marketing lies in understanding your audience at the deepest level possible. Doing so means knowing the lives, habits, and interests of the actual individuals who make up your target audience. This marks the era of people-based marketing, a departure from traditional methods. No longer satisfied with one-size-fits-all strategies, marketers are […]
It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]
Welcome back to our TikTok Benefits series! TikTok presents businesses with an innovative and exciting opportunity to drive engagement and to get creative for their brand. In our last two chapters, we went over two major benefits of TikTok: increased brand awareness and increased sales and revenue! We’ll now walk you through the different ad […]
Welcome back to our TikTok advertising benefits series. In our last chapter, we discussed the first benefit that TikTok ads provide: brand exposure. In this chapter, we’re going to go over how TikTok ads can help increase your sales and drive revenue for your business! Ready to get started? Let’s dive in. Affordable and Easy […]
