Down with the middle man! Too many tolls on the path to publisher ad profits Why today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as kids. A few lines would form and each person at the front would start with a full bucket of water. They’d dump it behind […]
At Bridge, data quality is our differentiator, and our clients can attest to the high bar we continue to set. With this in mind, we are proud to partner with Truthset to support the ANA AIMM with its mission to validate the accuracy of multicultural data to power more accurate consumer interactions. Hispanics represent 16% […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the third time. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re in esteemed company. 2019 has been great so far, and the best is yet to come. Here […]
“People-based marketing.” It’s one of those terms that gets tossed around too much. Much like “rebranding,” “organic growth,” and our all-time favorite, “synergy,” people-based marketing has been used so loosely that it threatens to become fodder for a Dilbert cartoon. The thing is, people-based marketing actually solves huge problems for anyone trying to sell a […]
Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots lately. It’s an essential tool in any marketer’s arsenal, providing insight into user behavior, consumption […]
You want to build a global audience. You want to make sure it’s full of real, verified people. You want to perform U.S.-style ad targeting in countries outside the U.S. All valid objectives. But up until recently, you may have faced obstacles. Perhaps your global data was sparse or didn’t come from reliable sources. Perhaps […]
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.