Political
political campaigns

Third-party cookies not up for reelection in 2024

Why that’s a good thing and how targeting actual people will bring much-needed change to the fraud-filled, bloated political advertising game Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising.  Actually, it’s already begun and shows no signs of slowing. More than $8B was spent on […]

Audience Insights Email Multi-Channel

The Fourth of July marketing guide

Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to […]

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