Best Practices People-Based Marketing Programmatic
programmatic video ads

Programmatic video campaigns now viable for any size agency

Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception.  Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]

Best Practices Data Programmatic

Evaluating a DSP

How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever.  In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments.  This has been made worse by skyrocketing […]

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