Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]
Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]
Are you looking for precision and performance in your advertising? Programmatic advertising is the answer. In just this year alone, programmatic digital display ads will make up for 91% of all US digital display ad spend. This digital strategy automates the process of buying and placing ads and simplifies the often complex task of reaching […]
It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]
Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Let’s talk about ad tech—short for advertising technology. It’s the behind-the-scenes magic that makes digital ads work by helping businesses reach the right people in the right places. Whether you’re scrolling social media, streaming video content, or browsing your favorite website, ad tech is working in the background to deliver ads tailored just for you. […]
Programmatic advertising is everywhere. From the podcasts you listen to to the social media apps you scroll through, programmatic ads power much of the digital content you see. But what exactly is programmatic advertising, and why are so many brands relying on it? Let’s break it down step by step. By the end of this […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Yes and here’s why they’re better positioned than most to do it There was a time when the mainstay publishers like magazines, newspapers, TV, and radio owned the advertising world. They offered unprecedented reach to coveted and captivated audiences. They could also serve budgets large and small. Suffice it to say, these days, digital has […]
