The FIFA World Cup brings audiences together every four years as the biggest stars in the world meet on the field to represent their home countries. This year’s tournament, kicking off June 11th and concluding on July 19th, is poised to draw the largest US audience in the tournament’s history. From the consistent growth of […]
June doesn’t ease into summer, it arrives with a full agenda. And as temps continue to rise, so does purchase intent for some key audiences thanks to the month’s big events. June sees final summer trip preparations, parties and gatherings, the 2026 FIFA World Cup, and Father’s Day. Read on for BRIDGE’s four high-intent audiences […]
In the midst of hockey’s huge 2026, the NHL Stanley Cup Playoffs and Finals on CTV are the perfect opportunity for advertisers to reach their audience at their most engaged. The Perfect Moment for the Hockey Audience Hockey is having a moment. The USA Men’s and Women’s hockey teams both secured gold medals at the […]
May is a loud month for consumer intent. Graduation ceremonies are taking place, HVAC units get their first big test of the season, young families finalize summer plans, and wellness enthusiasts prep for summer. For advertisers who pay attention to the calendar, May is one of the more audience-rich months of the year. The challenge, […]
March Madness isn’t just about buzzer-beaters and bracket busting—it’s one of the biggest live sports streaming events of the year. And if your brand isn’t reaching fans on Connected TV (CTV), you’re missing the shot. The Streaming Shift Is Real CTV viewership continues to rise, and live sports are leading the charge. According to Nielsen, […]
Every four years, the Winter Olympics transform global media. For two weeks, the world pauses. Families gather. Athletes become household names overnight. And for advertisers, it represents something increasingly rare in today’s fractured attention economy: near-universal viewership. Consider this: 96% of Americans plan to follow the 2026 Winter Games in some capacity (Source: Peacock […]
Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch. Below, we’ll walk through what CTV advertising is, […]
Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]
Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]
Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences. CTV advertising lets brands reach viewers directly on their smart TVs […]
