Are you looking to get your feet wet with a people-based marketing strategy, but not sure where to start? Don’t worry—you’re definitely not alone. People-based marketing is on the rise and becoming an essential tool for businesses of all shapes and sizes. It promises powerful insights from data collected about customers, allowing companies to deliver […]
Welcome to the world of people-based marketing, where businesses are revolutionizing their strategies to connect with customers on a deeper level. In this article, we’ll explore how this approach is reshaping the marketing landscape and why it’s crucial for your business’s success. So, let’s dive in! Picture this: instead of targeting large demographics, people-based marketing […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]
With the onset of digital dynamics in the marketing industry, email marketing continues to take a pivotal role in marketing strategies. With ample data available, the highlight of email marketing is producing personalized and impactful content to the customers. However, to hold customer attention in this digital age, it’s imperative to recognize emerging trends in […]
Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the fourth time and third consecutive year. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re an esteemed company. 2020 has been an unprecedented time for the world and […]
xonauBRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories New York, NY, June 8, 2020 — BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. […]
