Best Practices Cannabis & CBD People-Based Marketing
cannabis leaves

Leaf & Learn: The Art of Crafting Compliant Cannabis Digital Marketing Campaigns by State

The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]

Audience Insights Email People-Based Marketing
busy gym, people running on treadmill

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
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February’s Marketing Playbook: Connect with Actual People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
group of real people working out together

New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Best Practices Content Marketing People-Based Marketing Segmentation
two folders on a desktop, 2023 to 2024

Looking Ahead: Marketing Strategies for 2024

As we approach 2024, it is increasingly important for businesses to take a proactive approach toward their marketing goals. Success in the coming year will not be about reacting to changes as they occur, but instead about predicting them and preparing accordingly. This includes understanding emerging trends, such as the rise of artificial intelligence and […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
two wedding rings

Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

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