5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
As technology continues to advance, email remains one of the most preferred communication channels for individuals and businesses across the globe. For business owners and marketers, email marketing is a vital tool to boost sales, generate leads, and drive traffic to their website. However, with the average person receiving about 121 emails per day, it’s […]
As a business owner or marketer, sending out emails is one of the most effective ways of keeping customers engaged and informed about your brand. However, it can also be a waste of time and resources if your emails are not properly targeted. This is where segmentation comes in. Segmentation is an essential part of […]
Email marketing is an essential tool used by businesses of all sizes to reach out to their target audience for promotional activities. However, with the vast amount of competition, it has become challenging for marketers to stand out in the inbox and get their message across. This is where email marketing automation comes into play. […]
Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]
Email marketing has become an integral part of modern-day business. It is an essential marketing tool that helps connect businesses with customers and prospects in a cost-effective manner. With the rise of digital channels, email marketing has become more important than ever before. However, it’s not always easy to get the right content in front […]
With the onset of digital dynamics in the marketing industry, email marketing continues to take a pivotal role in marketing strategies. With ample data available, the highlight of email marketing is producing personalized and impactful content to the customers. However, to hold customer attention in this digital age, it’s imperative to recognize emerging trends in […]
