As the industry continues to grow due to more states beginning the legalization of medical and recreational marijuana, Cannabis and CBD marketing is on the rise. Support for legal marijuana is at an all-time high of 68%. Just last week, New York State signed a bill legalizing cannabis. This makes it the 15th state in […]
A conversation with Ilana Hendlish, Chief Revenue Officer This blog discusses a very important, industry-shattering topic: the death of the cookie. As many of us have seen in the news, Google announced that it will remove third-party cookies in their entirety and is creating a new way to build identity. This announcement caused a lot […]
The “demise of email” has been greatly exaggerated. Contrary to popular opinion, email is not only still relevant–it’s growing. Email has long been the primary method of communication. Due to the pandemic, email’s importance has strengthened tenfold. Email is a useful tool that is used both personally and professionally by people and companies around the […]
The advertising industry is constantly adapting and optimizing to new consumer trends. As we all know, the previous year brought on many changes to daily life and behaviors. So what is the newest fad in consumer lives and the advertising world? Programmatic Audio. What is Programmatic Audio? Programmatic Audio refers to ads delivered through digital […]
Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more true than in the data ecosystem. Over 4,000 companies globally are engaged in selling data, vying for a piece of an estimated $200B industry. For marketers, […]
At Bridge, data quality is our differentiator, and our clients can attest to the high bar we continue to set. With this in mind, we are proud to partner with Truthset to support the ANA AIMM with its mission to validate the accuracy of multicultural data to power more accurate consumer interactions. Spanish speakers represent […]
How to Drive Revenue, Acquire New Customers, and Optimize Ad Spend Multichannel campaigns drive 37% more lift and engagement. This will allow you to capture your user’s attention, convert leads and optimize your ad spend. Please read our multichannel campaign best practices and benefits below: 1. Determine campaign objective and duration The first step of […]
Tens of thousands of people are no longer commuting into major urban centers every day, this means new customers for suburban businesses. 90% of NYC’s office employees have yet to return to the workplace ¹ Many people are continuing to work from home, leading suburban retailers to see a boom in business. People who used to […]
People-based marketing is a data-driven approach to targeting and engaging with individual customers. It focuses on building personalized relationships with customers by using their behavior, preferences, and interests to tailor marketing efforts specifically for them. This type of marketing has emerged as a response to the saturation of traditional mass marketing methods. With the rise […]
In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]
