Audience Insights Best Practices Content Marketing People-Based Marketing Segmentation Targeting
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Understanding Your Target Audience vs. Target Market

In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success.  Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]

Email Marketing Media People-Based Marketing Personalization Targeting
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Running Successful Email Marketing Campaigns in 2023

Studies show that email marketing generates $36 for every $1 spent, establishing it as one of the most effective digital marketing strategies for businesses looking to connect with their target audience. With its ability to directly reach individuals in their personal inboxes, email marketing offers a unique opportunity for businesses to engage and convert prospects […]

People-Based Marketing

Upgrade to People-Based™

Why are you waiting to upgrade to a people-based marketing strategy?  Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement.  It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]

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