Every four years, the Winter Olympics transform global media. For two weeks, the world pauses. Families gather. Athletes become household names overnight. And for advertisers, it represents something increasingly rare in today’s fractured attention economy: near-universal viewership. Consider this: 96% of Americans plan to follow the 2026 Winter Games in some capacity (Source: Peacock […]
It’s almost the most wonderful (and competitive) time of the year for advertisers. The numbers don’t lie: 85% of U.S. shoppers plan to join in on major sales events this season, and 77% are paying more attention to prices while actively hunting for deals. With stats like these, it’s no wonder that holiday advertising spend […]
Most businesses spend marketing dollars on anonymous clicks and impressions, hoping something sticks. The problem? With traditional marketing, you can’t tell who those “clicks” are really from, or if they’re even from the same person, as they’re moving through your funnel. People-based marketing changes that. Instead of tracking faceless data, you connect with real, verified […]
Getting your ad in front of the right person shouldn’t feel like a guessing game. But with today’s digital ad platforms, it often does. You build a campaign, set your audience filters, and hope the algorithms deliver. Meanwhile, your budget is quietly drained by misaligned targeting, bots, and inflated engagement metrics. If your ads aren’t […]
Streaming has redefined how people consume content, and in 2025, Netflix’s ad-supported tier continues to lead the way. With over 70 million monthly viewers tuning in for everything from blockbuster premieres to live sports like Christmas Day NFL games, Netflix offers a premium environment for brands to connect with engaged audiences. It’s not just about […]
It’s no secret that work has evolved—drastically. Gone are the days when our work and personal lives existed in separate spaces. Remote work has blended these worlds, creating a new challenge for marketers: how do you engage with the whole person, rather than just the job title? That’s where B2P—Business to Person—comes in, our solution […]
Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]
