Digital Marketing and PII Data Insights and Blogs | BRIDGE

Data

PII vs. non-PII data: what the heck is the difference?

There are two types of data in this world: the

Multi-Channel

This is the terrifying question keeping marketers awake at night

You want to reach someone. The problem is, they consume

Data

How to segment your audiences, attract new users, and make more money

You’ve got data. That’s good. You know how people use

Data

Be honest with your users about how you use their data. They’ll love you for it.

Privacy matters. All you have to do is look at

Auto dealers: follow these 8 golden rules for digital marketing

Al Khouri knows how quickly a talented car dealer can

image of desk with people working on projects

Best Practices

Digital Marketing Tactics for Effective Lead Generation

The ability to attract and convert prospects into potential customers

6 Essential Steps to Creating an Effective Email Marketing Campaign

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Attribution

5 data points every auto dealer needs to grow business

Best Practices

The Ultimate Guide to B2B Lead Generation Techniques

In the world of business-to-business (B2B) marketing, generating leads is

Business

This underdog tech city proved itself. So we scaled up there.

Business

Bridging the Gap: The Power of Our Platform in Modern Business

In an era where digital marketing is both complex and

People-Based Marketing

Adaptive Advertising: How Programmatic Agencies Stay Relevant in a Dynamic Market

As the digitization of consumer spaces accelerates, programmatic advertising has

People-Based Marketing

Transparency and Trust: Building Strong Partnerships with Programmatic Advertising Agencies

Programmatic advertising has recently emerged as a pivotal digital marketing

People-Based Marketing

Measuring Success: KPIs and Metrics for Programmatic Advertising Agency Campaigns

The landscape of advertising has morphed dramatically in the digital

People-Based Marketing

The Future of Digital Marketing: A Comprehensive Exploration of Programmatic Advertising Agencies

When it comes to digital marketing, businesses need to stay

Data

It’s Time for a National Data Privacy Law. Here’s Why.

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3 Data Demands to Make Every Ad Dollar Count

The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.