Audience Insights Email People-Based Marketing
busy gym, people running on treadmill

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]

Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

Email
email trends

3 Email Trends for 2016

What’s next for email creative? Here are our top three email trends to look out for in 2016. 1. Interactive Email Creatives A few brands have experimented with pushing the envelope of email design by creating carousel-type elements, hamburger menus, and interactive features in their emails. The very progressive and skilled email designers are looking […]

Email
subject line optimization

Subject Line Optimization for the Holidays

As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]

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