Best Practices Email Marketing People-Based Marketing
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Are You Tracking the Right Email Metrics? Shifting Towards People-Based Analytics for Marketing Success

Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]

Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

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Measuring Email Marketing ROI: Key Metrics and Analytics for Success

As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]

Best Practices Email Marketing People-Based Marketing Targeting Tech
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How to Write Compelling Subject Lines for Email Marketing Success

As technology continues to advance, email remains one of the most preferred communication channels for individuals and businesses across the globe. For business owners and marketers, email marketing is a vital tool to boost sales, generate leads, and drive traffic to their website. However, with the average person receiving about 121 emails per day, it’s […]

Best Practices Content Email Marketing People-Based Marketing

The Role of Data Analytics in Optimizing Email Marketing Performance

Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]

Best Practices Email Marketing People-Based Marketing
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Crafting Engaging Content for Successful Email Marketing Campaigns

Email marketing has become an integral part of modern-day business. It is an essential marketing tool that helps connect businesses with customers and prospects in a cost-effective manner. With the rise of digital channels, email marketing has become more important than ever before. However, it’s not always easy to get the right content in front […]

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