Most businesses spend marketing dollars on anonymous clicks and impressions, hoping something sticks. The problem? With traditional marketing, you can’t tell who those “clicks” are really from, or if they’re even from the same person, as they’re moving through your funnel. People-based marketing changes that. Instead of tracking faceless data, you connect with real, verified […]
As we head into September, we’re highlighting four healthcare professional audiences—Dentists, Oncologists, Nurses, and Family Physicians. These Data Safe™ audiences are built from real healthcare professionals tied to verified NPI numbers. These healthcare heroes serve millions of patients daily, and understanding how to effectively reach them can make all the difference in your campaign’s success. […]
Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, […]
Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed. Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]
The last-minute Father’s Day shopper. The graduate looking for a new laptop. A dad buying summer gear for the backyard. A student furnishing their first apartment. These moments happen all the time, and each comes with real buying decisions. Advertisers have a chance to reach people who are ready to buy if their messaging connects […]
As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]
Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
This June, we’re focusing on four first-party custom audiences that present unique opportunities for digital advertisers: cannabis buyers, fitness enthusiasts, online sportsbook players, and active investors. Understanding and effectively targeting these diverse groups is essential for maximizing the impact of your digital advertising efforts. By tailoring your campaigns to the specific needs and behaviors of […]
The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
