In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success. Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]
Running a successful political campaign requires more than having a good platform, it also requires a well-informed strategy. A successful digital ad campaign is no exception. Whether you’re running for office or advertising for a political party, the use of data such as voter type, registration status, political influencers, charitable contributions, and more can help […]
Interest-level data related to health searches and browsing helps connect consumers with the cure for what ails them Health interest data can be tricky. HIPAA, general privacy, and ethics considerations swirl anytime the topic is broached. On the other hand, when people search or browse online about specific health topics and conditions, whether as a […]
Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break. Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory. Just as these issues finally start to […]
Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital advertising are numbered. What started as a gold rush ultimately turned into a race to the bottom. There was no shortage of data, no matter […]
