A conversation with Ilana Hendlish, Chief Revenue Officer This blog discusses a very important, industry-shattering topic: the death of the cookie. As many of us have seen in the news, Google announced that it will remove third-party cookies in their entirety and is creating a new way to build identity. This announcement caused a lot […]
At Bridge, data quality is our differentiator, and our clients can attest to the high bar we continue to set. With this in mind, we are proud to partner with Truthset to support the ANA AIMM with its mission to validate the accuracy of multicultural data to power more accurate consumer interactions. Spanish speakers represent […]
In today’s digital landscape, connecting with consumers has become increasingly challenging. Traditional marketing tactics such as email campaigns and banner ads have lost their effectiveness due to oversaturation and the rise of ad blockers. As a result, businesses are turning towards people-based marketing – a strategy that puts the focus on individuals rather than broad […]
Today, let’s embark on a journey through the ever-evolving landscape of privacy and people-based marketing. It’s a hot topic, and we’re here to unravel the complexities, chat about the dos and don’ts, and explore how you can navigate this new terrain while keeping things friendly, personal, and, of course, compliant. Ready? Let’s dive in! The […]
Are you looking to get your feet wet with a people-based marketing strategy, but not sure where to start? Don’t worry—you’re definitely not alone. People-based marketing is on the rise and becoming an essential tool for businesses of all shapes and sizes. It promises powerful insights from data collected about customers, allowing companies to deliver […]
In recent years, Connected TV (CTV) has emerged as a disruptive force, reshaping the digital advertising landscape. As consumers increasingly shift from traditional cable to streaming services, advertisers are adapting their strategies to harness the power of CTV. In this blog post, we’ll explore the rise of Connected TV and its transformative impact on the […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
In the world of advertising, targeting the right audience is crucial in achieving success. In today’s digital age, connected TV has become a powerful tool that advertisers can use to reach their target market with precision. Connected TV is a television that can access the internet, allowing users to stream content and access various apps. […]
In today’s society, we are interconnected and rely heavily on technology to stay connected with others. One such technology is Connected TV, a smart TV that connects to the internet and allows the user to stream content, play games, and access apps. Connected TV opens several new opportunities for marketers, both large and small businesses, […]
In today’s fast-paced digital world, traditional TV advertising is no longer the go-to method to reach a mass audience. Connected TV (CTV) is transforming the way viewers consume television content and subsequently how advertisers are approaching their advertising strategy. CTV provides marketers with the opportunity to reach a fragmented audience in a highly targeted, measurable, […]