Best Practices Marketing People-Based Marketing

Why People-Based Marketing is the Future of Customer Engagement

In today’s digital landscape, connecting with consumers has become increasingly challenging. Traditional marketing tactics such as email campaigns and banner ads have lost their effectiveness due to oversaturation and the rise of ad blockers. As a result, businesses are turning towards people-based marketing – a strategy that puts the focus on individuals rather than broad […]

Content Marketing People-Based Marketing
large group of people crossing the street

Getting Started with People-Based Marketing: Tips for Beginners

Are you looking to get your feet wet with a people-based marketing strategy, but not sure where to start? Don’t worry—you’re definitely not alone. People-based marketing is on the rise and becoming an essential tool for businesses of all shapes and sizes. It promises powerful insights from data collected about customers, allowing companies to deliver […]

Best Practices Connected TV Marketing People-Based Marketing

The Rise of Connected TV: How It’s Changing the Digital Advertising Landscape

In recent years, Connected TV (CTV) has emerged as a disruptive force, reshaping the digital advertising landscape. As consumers increasingly shift from traditional cable to streaming services, advertisers are adapting their strategies to harness the power of CTV. In this blog post, we’ll explore the rise of Connected TV and its transformative impact on the […]

Best Practices Connected TV Data Marketing People-Based Marketing Targeting Tech

Targeted Advertising with Precision: The Power of Connected TV

In the world of advertising, targeting the right audience is crucial in achieving success. In today’s digital age, connected TV has become a powerful tool that advertisers can use to reach their target market with precision. Connected TV is a television that can access the internet, allowing users to stream content and access various apps. […]

Best Practices Connected TV Data Marketing People-Based Marketing Targeting Tech

Unlocking the Potential of Connected TV for Your Marketing Strategy

In today’s society, we are interconnected and rely heavily on technology to stay connected with others. One such technology is Connected TV, a smart TV that connects to the internet and allows the user to stream content, play games, and access apps. Connected TV opens several new opportunities for marketers, both large and small businesses, […]

Best Practices Connected TV Data Marketing People-Based Marketing Tech
Woman relaxing at home in evening and streaming TV

Connected TV Advertising: A Marketer’s Guide to Reaching a Fragmented Audience

In today’s fast-paced digital world, traditional TV advertising is no longer the go-to method to reach a mass audience. Connected TV (CTV) is transforming the way viewers consume television content and subsequently how advertisers are approaching their advertising strategy. CTV provides marketers with the opportunity to reach a fragmented audience in a highly targeted, measurable, […]

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