In the world of advertising, targeting the right audience is crucial in achieving success. In today’s digital age, connected TV has become a powerful tool that advertisers can use to reach their target market with precision. Connected TV is a television that can access the internet, allowing users to stream content and access various apps. […]
In today’s society, we are interconnected and rely heavily on technology to stay connected with others. One such technology is Connected TV, a smart TV that connects to the internet and allows the user to stream content, play games, and access apps. Connected TV opens several new opportunities for marketers, both large and small businesses, […]
In today’s fast-paced digital world, traditional TV advertising is no longer the go-to method to reach a mass audience. Connected TV (CTV) is transforming the way viewers consume television content and subsequently how advertisers are approaching their advertising strategy. CTV provides marketers with the opportunity to reach a fragmented audience in a highly targeted, measurable, […]
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
As a business owner or marketer, sending out emails is one of the most effective ways of keeping customers engaged and informed about your brand. However, it can also be a waste of time and resources if your emails are not properly targeted. This is where segmentation comes in. Segmentation is an essential part of […]
Email marketing has become an integral part of modern-day business. It is an essential marketing tool that helps connect businesses with customers and prospects in a cost-effective manner. With the rise of digital channels, email marketing has become more important than ever before. However, it’s not always easy to get the right content in front […]
TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 150 million active US users on TikTok waiting to hear from your business. With our #1 ranked data and full-service media delivery, we will deliver new customers to your […]
