Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
Unimpressed by how your email campaigns are doing? Looking for new ways to deliver customers to your door or online site? We’ve got the perfect solution to help you. Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through, and conversion rates to optimize your […]
xonauBRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories New York, NY, June 8, 2020 — BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. […]
For businesses, the term “lead generation” is the heartbeat of marketing and sales. It lays the groundwork for growing a customer base and, ultimately, increasing revenue. One of the most effective ways to manage this process is by building a robust sales funnel. But what exactly is a sales funnel, and how can you build […]
Staying ahead of the digital marketing curve requires embracing innovative strategies, specifically programmatic advertising. As businesses increasingly turn to programmatic advertising to enhance their online presence, the role of a programmatic advertising agency becomes paramount. In this blog, we will explore the fundamentals of programmatic advertising, the crucial functions of these specialized agencies, and the […]
In the digitized world of clicks, impressions, and instant analytics, the advertising landscape has evolved to be agile, data-driven, and highly personalized. At the forefront of this evolution are demand-side platforms (DSPs), sophisticated software systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface. […]
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. […]
Welcome to our comprehensive guide on demystifying DSPs, also known as Demand-Side Platforms. In the realm of digital marketing, DSPs play a pivotal role. They enable advertisers to purchase digital ad space across multiple sources through one interface, thereby enhancing marketing efficiency. DSPs empower advertisers to take charge of their ad bidding in real-time, offering […]
On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and […]
Last week, we hosted a webinar on digital marketing metrics, and how we see the future of reporting shaking out. In short, we think there’s a problem with the current state of metrics, and offered what we see as some solutions. Let’s start with the problem(s). Only a quarter of ad spend ever hits real […]
