Connected TV
Target Actual People Streaming Live Sports with BRIDGE
Do you want your ads seen by millions during the
Audience Insights
Football is Back! Gear Up Your Marketing Campaigns for the Season
The 2024 football season is upon us, and live sports
Connected TV
Tap Into Netflix’s Growing Audience with BRIDGE
We are thrilled to announce that BRIDGE now provides advertising
People-Based Marketing
From Traditional to Digital: 2024’s Political Ad Boom
Brace yourselves—2024 is set to be a blockbuster year for
Best Practices
The Perfect Storm: Navigating the 2024 Holiday Season with Data-Driven Precision
As the 2024 holiday season approaches, marketers are gearing up
Audience Insights
Precision Marketing in August: Reaching College Students, Soccer Moms, Hunters, and Sports Fans
When it comes to effective advertising, timing and precision are
Featured
Is This The End of Ad Tech As We Know It?
Ad tech is in the midst of a profound transformation—one
Data
The Great Cookie Debate and What Google’s Latest News Means For Marketers
Google recently made an announcement that has everyone talking: they
Business
Navigating the Challenges of Big Tech’s Walled Gardens
Big Tech companies are increasingly creating “walled gardens” — closed
Audience Insights
From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE
As the NFL season approaches, excitement is building among football
Audience Insights
July Insights: Maximizing Impact with First-Party Custom Audiences
Targeted digital advertising is essential for getting the most out
Business
New State Consumer Privacy Laws To Take Effect in 2024
Consumer privacy is a critical aspect of every marketer’s advertising
Political
Third-party cookies are not up for reelection in 2024
Fall is approaching in an even-numbered year. That means inboxes
Audience Insights
June Audience Spotlight: Winning Strategies to Connect and Convert
This June, we’re focusing on four first-party custom audiences that
Data
The post-cookie approach that solves ad tech’s biggest challenges
Mass market solutions and platforms built for the biggest budgets
Audience Insights
Why Finally Kicking the Cookie Will Feel so Good
In a move that has reverberated across the digital landscape,
Best Practices
People-Based Display Advertising: A Step Towards More Meaningful Connections
As more advertisers have been learning, targeting actual, interested people
Attribution
Measuring 1:1 Business Outcomes with BRIDGE
The ever-growing gap between ad exposure and tangible business outcomes
Audience Insights
Actual People, Actual Engagement: Your Featured Audiences for May
Digital marketing shines when it moves beyond addressing vague audiences
Data
As The Cookie Crumbles, First Party Data Gets A Fresh Look
Marketers are finally coming to terms with the fact that
