Audience Insights Email People-Based Marketing
busy gym, people running on treadmill

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging real people data to create a customized solution. The objective? To […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Real People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Auto Development Marketing People-Based Marketing Segmentation
cars sitting inside a dealership

Driving Success: How First Party Data Transformed a Luxury Auto Dealership’s Game

When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]

People-Based Marketing Programmatic Technology
artificial intelligence, brain, data mapping

AI & Programmatic Advertising: A match made in ad-tech heaven

Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
group of real people working out together

New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Best Practices Email Marketing People-Based Marketing
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Are You Tracking the Right Email Metrics? Shifting Towards People-Based Analytics for Marketing Success

Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]

Best Practices Content Marketing Multi-Channel People-Based Marketing Programmatic
woman on phone, multiple digital channels appear around her phone

Revolutionizing Digital Advertising: Achieving People-Based Programmatic Success

Are you looking for precision and performance in your advertising? Programmatic advertising is the answer.  In just this year alone, programmatic digital display ads will make up for 91% of all US digital display ad spend. This digital strategy automates the process of buying and placing ads and simplifies the often complex task of reaching […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
two wedding rings

Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

Audience Insights Best Practices Content Culture Marketing Multi-Channel People-Based Marketing Personalization Social Media
inclusive employee meeting

Inclusive Marketing: Finding Success in a Diverse Digital Landscape

In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]

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