Audience Insights People-Based Marketing
graduates, college graduation, high school graduation, graduates throwing their caps in the air

Who’s Trending This Month? April’s Standout Audiences to Watch

As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]

Content Marketing People-Based Marketing Personalization Technology
Phone opening up to the Youtube app

A Beginner’s Guide to YouTube Advertising

YouTube is more than just a place for viral videos and how-to tutorials. It is one of the most powerful advertising platforms available. With over 2.5 billion monthly active users, it’s also the second-largest search engine in the world. That means if your brand isn’t advertising on YouTube, you’re missing out on a massive audience. […]

Connected TV People-Based Marketing

Your Playbook for Live Sports CTV Advertising in 2025

Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]

Audience Insights People-Based Marketing
couple shopping for a car, car shoppers inside an auto dealership

Here Are The Four Best Audience Segments for Your February Campaigns

February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month.  Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]

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