January brings a fresh start and a chance to connect with audiences as they set new goals and embrace seasonal trends. It’s the perfect time to refine your targeting strategies and reach people where they’re most engaged. From sports enthusiasts streaming live games to travelers dreaming of their next getaway, understanding who’s ready to act—and […]
Streaming has redefined how people consume content, and in 2025, Netflix’s ad-supported tier continues to lead the way. With over 70 million monthly viewers tuning in for everything from blockbuster premieres to live sports like Christmas Day NFL games, Netflix offers a premium environment for brands to connect with engaged audiences. It’s not just about […]
In marketing, every click, scroll, and search tells a story. But understanding when someone is ready to take the plunge and make a purchase? That’s where intent data transforms the guessing game into strategic action. By giving you a direct line to what people are actually interested in, intent data sharpens your ability to connect […]
As the crisp air rolls in and the days grow shorter, October brings a shift in how people spend their time. And with this change, most consumers are embracing their favorite indoor hobbies to keep them entertained, connected, and prepared for the upcoming holiday season. This month, we’re focusing on four groups who will be […]
Streaming is in! People are officially swapping their traditional TVs for smart TVs and streaming devices to catch their favorite shows and movies. This shift opens up a world of possibilities for advertisers with Connected TV (CTV), transforming the way brands connect with audiences. CTV advertising lets brands reach viewers directly on their smart TVs […]
Whether you’re launching a new product, promoting a holiday sale, or riding the wave of a viral trend, speed can make or break your campaign. You’ve got the perfect creative, the right message, and an eager audience – but what happens when your campaign gets bogged down by delays? The answer is simple: missed opportunities. […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]