Email Featured People-Based Marketing Targeting
email marketing

Email is the Cornerstone of Digital Identity in the Wake of Third-Party Cookies’ Decline

As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]

Audience Insights People-Based Marketing Personalization

Targeting Tips for September: How to Connect with Hockey Fans, Coffee Enthusiasts, Basketball Buffs, and Apartment Renters

Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! Gear Up Your Marketing Campaigns for the Season

The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]

Connected TV Media People-Based Marketing Targeting

Tap Into Netflix’s Growing Audience with BRIDGE

We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]

Best Practices Seasonal Segments
holiday shopping, mall decorated for the holidays, people doing their holiday shopping

The Perfect Storm: Navigating the 2024 Holiday Season with Data-Driven Precision

As the 2024 holiday season approaches, marketers are gearing up for a unique set of challenges and opportunities. This year, the convergence of the Summer Olympics in Paris, a heated presidential election, and a shortened holiday shopping season has created a perfect storm that will significantly impact consumer behavior and spending. Here’s how you can […]

Data Featured Marketing People-Based Marketing
third party cookies going away, third party cookies, cookie free advertising, graphic with shows the death of cookies, cookies

The Great Cookie Debate and What Google’s Latest News Means For Marketers

Google recently made an announcement that has everyone talking: they might not be eliminating third-party cookies after all. This unexpected twist has left many wondering what it means for the future of online advertising with Google.  Why the sudden change of heart? Does this mean all digital marketers can breathe a collective sigh of relief? […]

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