Rising above a new wave of data collection resulting in oceans of consumer information Back in the 80s, Rockwell and Michael Jackson had a massive hit with “Somebody’s Watching Me.” Oh, if they only knew what surveillance and data collection norms awaited us today. Maybe we could all land hit singles singing about our experiences? […]
Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]
Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer. Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things? […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
Apple announced in their conference yesterday that the iOS 14.5 update will go into effect next week, sending many marketers and advertisers into panic mode. How can marketers and advertisers target consumers effectively once iOS 14.5 is implemented? Is there a better solution for companies to know that they are making the most for every […]
A conversation with Ilana Hendlish, Chief Revenue Officer This blog discusses a very important, industry-shattering topic: the death of the cookie. As many of us have seen in the news, Google announced that it will remove third-party cookies in their entirety and is creating a new way to build identity. This announcement caused a lot […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. […]
On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and […]
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, […]
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