Best Practices People-Based Marketing
superbowl field

Tentpole Marketing: How to Captivate, Engage and Leave a Lasting Impact on Your Audience

Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]

Best Practices Multi-Channel People-Based Marketing
recession proofing: small business shop with "yes. we're open" sign on door

Recession-Proofing Your Business: Unlocking Growth with BRIDGE’s People-Based Approach

Recession-proofing your business is crucial for survival and growth during economic downturns. While it’s natural to want to cut back on expenses during tough times, research has proven that businesses that invest in marketing during recessions are more likely to come out ahead once the economy rebounds.  Digital marketing allows businesses to reach a wider […]

People-Based Marketing

Upgrade to People-Based™

Why are you waiting to upgrade to a people-based marketing strategy?  Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement.  It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]

Multi-Channel Social Media TikTok
increase brand exposure on tiktok

Increase Brand Exposure | Benefits of Advertising on TikTok Ch. 1

TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
With all the opportunities and benefits TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.

Let’s get started with the first benefit: increased brand exposure.

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