Content
A Beginner’s Guide to YouTube Advertising
YouTube is more than just a place for viral videos
Connected TV
Your Playbook for Live Sports CTV Advertising in 2025
Key Takeaways: 81% of football fans prefer live streaming—highlighting the
Media
Make Your Brand Heard in Everyday Moments with Streaming Audio
Picture this: your audience is commuting, cooking dinner, or relaxing
Audience Insights
Here Are The Four Best Audience Segments for Your February Campaigns
February is here, and with it comes the perfect chance
Connected TV
How to Make Every CTV Ad Dollar Count
Connected TV (CTV) is taking over living rooms across America,
Audience Insights
Spotlight on January Audiences: Who to Reach and How to Connect
January brings a fresh start and a chance to connect
Media
Why Netflix Advertising Should Be on Your Radar in 2025
Streaming has redefined how people consume content, and in 2025,
Data
Bring Consumer And Business Profiles Together with B2P
It’s no secret that work has evolved—drastically. Gone are the
Data
Data Safe: Protect Your Brand with 100% Verified, People-Based Data
With new privacy regulations, like Montana’s Consumer Privacy Act making
Audience Insights
Why These Four Audiences Are Perfect for Your December Ad Campaigns
As the year wraps up, the holiday season brings a
Best Practices
Empowering Small Businesses with Accurate, Actionable First-Party Data
Small businesses are the backbone of the American economy, making
Data
Tap into What People Want with Intent Data
In marketing, every click, scroll, and search tells a story.
Audience Insights
November’s Audience Spotlight: Connecting with Avid Shoppers, Ski Enthusiasts, Mobile Bankers, and Wine Lovers
As the holidays approach and the weather turns colder, consumers
Best Practices
Brand Safe, Data Safe: A Beginner’s Guide
As a business owner or marketer, safeguarding your brand’s reputation
Audience Insights
Cozy Up and Tune In: Connecting with Gamers, Streamers, Bargain Shoppers, and Music Lovers This October
As the crisp air rolls in and the days grow
People-Based Marketing
How People-Based Programmatic Advertising Can Supercharge Your Business
Imagine being able to connect with the actual people who
Connected TV
From Couch to Clicks: CTV Advertising is the New TV Ad Frontier
Streaming is in! People are officially swapping their traditional TVs
Development
BRIDGE Ensures Faster Time to Market for Your Ad Campaigns
Whether you’re launching a new product, promoting a holiday sale,
Email
Email is the Cornerstone of Digital Identity in the Wake of Third-Party Cookies’ Decline
As third-party cookies continue to lose their grip on digital
Audience Insights
Targeting Tips for September: How to Connect with Hockey Fans, Coffee Enthusiasts, Basketball Buffs, and Apartment Renters
Targeted advertising is about timing and relevance. By aligning campaigns
