Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever. In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments. This has been made worse by skyrocketing […]
Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators, evolving and inconsistent privacy regulations, and changes by technology companies like Google and Apple. Although consumers have become cautious about sharing their data, research shows […]
Welcome back to our TikTok advertising benefits series. In our last chapter, we discussed the first benefit that TikTok ads provide: brand exposure. In this chapter, we’re going to go over how TikTok ads can help increase your sales and drive revenue for your business! Ready to get started? Let’s dive in. Affordable and Easy […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the third time. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re in esteemed company. 2019 has been great so far, and the best is yet to come. Here […]
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots lately. It’s an essential tool in any marketer’s arsenal, providing insight into user behavior, consumption […]
Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national […]
You want to build a global audience. You want to make sure it’s full of real, verified people. You want to perform U.S.-style ad targeting in countries outside the U.S. All valid objectives. But up until recently, you may have faced obstacles. Perhaps your global data was sparse or didn’t come from reliable sources. Perhaps […]
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