5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
As a business owner or marketer, sending out emails is one of the most effective ways of keeping customers engaged and informed about your brand. However, it can also be a waste of time and resources if your emails are not properly targeted. This is where segmentation comes in. Segmentation is an essential part of […]
Email marketing is an essential tool used by businesses of all sizes to reach out to their target audience for promotional activities. However, with the vast amount of competition, it has become challenging for marketers to stand out in the inbox and get their message across. This is where email marketing automation comes into play. […]
TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 150 million active US users on TikTok waiting to hear from your business. With our #1 ranked data and full-service media delivery, we will deliver new customers to your […]
Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
Unimpressed by how your email campaigns are doing? Looking for new ways to deliver customers to your door or online site? We’ve got the perfect solution to help you. Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through, and conversion rates to optimize your […]
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the fourth time and third consecutive year. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re an esteemed company. 2020 has been an unprecedented time for the world and […]
