Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
Still not sold on programmatic? Let’s discuss the role of people-based data in solving issues related to trust and transparency. Once upon a time, the ad industry was working overtime to educate agencies and brands about the benefits and power of programmatic advertising. Today, it seems like the only important conversation left to have is […]
Programmatic ad buys still remain out of reach for many businesses. See how to put programmatic within reach in our blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Utilize our premium spring custom audiences to connect with real people who are interested in your product/service.
Our latest whitepaper answers the question “Why PII?” What does it mean to take control of your digital destiny? We’ve spent most of the year on this blog attempting to answer that question. This has meant exposing gaping cracks in the crumbling cookie economy. Sizing up Big Tech’s true intentions as data becomes more guarded and walled […]
Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local data privacy laws from state to state is challenging and costly, creating confusion for marketers and consumers alike. This causes tension, distrust, and complexity. Hardening […]