Paramus, New Jersey, April 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in B2B data. Alaris delivers next-level buyer intelligence and targeting to help B2B marketers deliver effective full-funnel buying experiences that drive revenue. The Alaris branded […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
A cookieless solution already exists Mass market solutions and platforms built for the biggest budgets won’t cut it for brands that need to granularly target real people as cost-effectively as possible. Soon, only crumbs will be left in the ad tech cookie jar. All the bakers are shutting down. A few attempts were made to […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
What comes after cookies is more obvious than many ad tech companies would like to admit. IAB held its Tech Lab Summit earlier this month. These gatherings convene digital ad players for honest debate and discussion about big-picture tech challenges. And honest they were. IAB Tech Lab CEO Anthony Katsur has been sounding the warning […]
Rising above a new wave of data collection resulting in oceans of consumer information Back in the 80s, Rockwell and Michael Jackson had a massive hit with “Somebody’s Watching Me.” Oh, if they only knew what surveillance and data collection norms awaited us today. Maybe we could all land hit singles singing about our experiences? […]
Let’s get one thing straight about location tracking Privacy matters most when it comes to sensitive data Consumers could be forgiven for not being able to keep up with all the different ways scrupulous companies try to use their location data for profit. Or maybe they’ve just given up on caring. These days, every time […]
Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
Your next customer is out there. It’s time to get your marketing messages in front of the right people using our custom segments.
