Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed. Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]
Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]
In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]
As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]
YouTube is more than just a place for viral videos and how-to tutorials. It is one of the most powerful advertising platforms available. With over 2.5 billion monthly active users, it’s also the second-largest search engine in the world. That means if your brand isn’t advertising on YouTube, you’re missing out on a massive audience. […]
Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]
Picture this: your audience is commuting, cooking dinner, or relaxing after a long day, earbuds in, completely immersed in their favorite playlist or podcast. That’s streaming audio in action. It’s an always-on companion and a staple of daily life. Roughly 222.7 million American people now listen to digital audio. That’s two-thirds of the US population! […]
February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month. Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]
January brings a fresh start and a chance to connect with audiences as they set new goals and embrace seasonal trends. It’s the perfect time to refine your targeting strategies and reach people where they’re most engaged. From sports enthusiasts streaming live games to travelers dreaming of their next getaway, understanding who’s ready to act—and […]
It’s no secret that work has evolved—drastically. Gone are the days when our work and personal lives existed in separate spaces. Remote work has blended these worlds, creating a new challenge for marketers: how do you engage with the whole person, rather than just the job title? That’s where B2P—Business to Person—comes in, our solution […]
