Press Releases

Bridge Transforms the B2B Data Landscape with the Launch of Alaris

Paramus, New Jersey, April 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in B2B data. Alaris delivers next-level buyer intelligence and targeting to help B2B marketers deliver effective full-funnel buying experiences that drive revenue. The Alaris branded […]

Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, Permission-Based PII Gets A Fresh Look

Marketers are coming to terms with the fact that they can’t have their cookies and eat them too.  With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, tracking cookies have emerged as key collateral damage.  Good riddance.  In the absence of more effective, cost-efficient alternatives, cookies rose to prominence […]

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