Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

Best Practices Data Programmatic

Evaluating a DSP

How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever.  In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments.  This has been made worse by skyrocketing […]

Data People-Based Marketing PII Privacy Targeting

Top 3 Marketing Concerns about Data Privacy

Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local data privacy laws from state to state is challenging and costly, creating confusion for marketers and consumers alike. This causes tension, distrust, and complexity. Hardening […]

Audience Insights Best Practices People-Based Marketing Personalization PII Seasonal Segments Segmentation Targeting

Make The Most Out of Your New Year’s Resolutions

The New Year is right around the corner, making it the perfect time to start planning your New Year’s marketing campaigns. We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠, that you can leverage in your next campaign. All of our data is timely, accurate, and complete so […]

Creative
holiday emails

Tasteful Tips for Holiday Emails

Get the most out of your holiday emails. Bells are ringing, snow is falling – the holiday season must be upon us. This could only mean one thing: it’s time to start thinking about holiday emails. Your customers are bound to get bombarded with digital marketing through multiple channels, yet email marketing continues to deliver […]

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