Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever. In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments. This has been made worse by skyrocketing […]
What most companies can’t get right Why you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll recall the ritual of providing your complete contact info for every purchase. Buy a huge roof antenna? “Name, address, and phone number, please.” A […]
Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local data privacy laws from state to state is challenging and costly, creating confusion for marketers and consumers alike. This causes tension, distrust, and complexity. Hardening […]
The New Year is right around the corner, making it the perfect time to start planning your New Year’s marketing campaigns. We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠, that you can leverage in your next campaign. All of our data is timely, accurate, and complete so […]
Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is expected to make up for the shopping slack we saw in the previous year. Back to school spending is set to hit an all-time high […]
The holiday season is officially upon us! As the shopping mayhem commences, grabbing the attention of your target audience amongst the tough competition is crucial. Improve your chances of success by implementing multi-channel digital marketing tactics into your holiday campaign. Reach your consumers where they are, whether is it mobile or desktop and score big […]
Get the most out of your holiday emails. Bells are ringing, snow is falling – the holiday season must be upon us. This could only mean one thing: it’s time to start thinking about holiday emails. Your customers are bound to get bombarded with digital marketing through multiple channels, yet email marketing continues to deliver […]
