Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people. At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]
TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
With all the opportunities and benefits TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.
Let’s get started with the first benefit: increased brand exposure.
Tens of thousands of people are no longer commuting into major urban centers every day, this means new customers for suburban businesses. 90% of NYC’s office employees have yet to return to the workplace ¹ Many people are continuing to work from home, leading suburban retailers to see a boom in business. People who used to […]
In today’s digital landscape, connecting with consumers has become increasingly challenging. Traditional marketing tactics such as email campaigns and banner ads have lost their effectiveness due to oversaturation and the rise of ad blockers. As a result, businesses are turning towards people-based marketing – a strategy that puts the focus on individuals rather than broad […]
Welcome to the world of people-based marketing, where businesses are revolutionizing their strategies to connect with customers on a deeper level. In this article, we’ll explore how this approach is reshaping the marketing landscape and why it’s crucial for your business’s success. So, let’s dive in! Picture this: instead of targeting large demographics, people-based marketing […]
In today’s fast-paced and competitive business landscape, building strong and lasting relationships with customers is more crucial than ever. As technology continues to advance, traditional marketing strategies are becoming less effective in engaging with people on a personal level. This has led to the rise of customer-centric marketing, which focuses on understanding and meeting the […]
In recent years, Connected TV (CTV) has emerged as a disruptive force, reshaping the digital advertising landscape. As consumers increasingly shift from traditional cable to streaming services, advertisers are adapting their strategies to harness the power of CTV. In this blog post, we’ll explore the rise of Connected TV and its transformative impact on the […]
Connected TV (CTV) advertising has emerged as a powerful tool for marketers seeking to engage audiences in the digital era. With its growing popularity, optimizing your CTV strategy is essential to ensure maximum return on investment (ROI). In this blog post, we’ll explore key tips and best practices to help you make the most of […]
Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]
With the onset of digital dynamics in the marketing industry, email marketing continues to take a pivotal role in marketing strategies. With ample data available, the highlight of email marketing is producing personalized and impactful content to the customers. However, to hold customer attention in this digital age, it’s imperative to recognize emerging trends in […]
