Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Real People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

No cookies, no problem: Finding success in a post-cookie world with BRIDGE

As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]

People-Based Marketing Programmatic Technology
artificial intelligence, brain, data mapping

AI & Programmatic Advertising: A match made in ad-tech heaven

Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]

Best Practices Email Marketing People-Based Marketing
Gmail loading landing page

Are You Tracking the Right Email Metrics? Shifting Towards People-Based Analytics for Marketing Success

Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]

Best Practices Data People-Based Marketing Technology
brand safe, data safe

Brand Safe, Data Safe: A Beginner’s Guide

As a business owner or marketer, safeguarding your brand’s reputation and utilizing high-quality audience data should be non-negotiable. Brand safe, data safe is a critical component that demands attention and careful integration into your marketing strategies. By taking small steps with the right strategies in place, brands can gain the trust of their customers while […]

Best Practices Marketing Multi-Channel People-Based Marketing Programmatic Targeting Technology

Craft Meaningful Audience Connections via Multichannel Marketing

Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year.  Multichannel marketing includes the use of multiple digital channels to reach and engage with […]

Audience Insights Best Practices Content Marketing People-Based Marketing Segmentation Targeting
large crowd of people

Understanding Your Target Audience vs. Target Market

In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success.  Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]

Political
political campaigns

Third-party cookies not up for reelection in 2024

Why that’s a good thing and how targeting actual people will bring much-needed change to the fraud-filled, bloated political advertising game Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising.  Actually, it’s already begun and shows no signs of slowing. More than $8B was spent on […]

Best Practices Data Identity Resolution Marketing Personalization Privacy

3 Ways Marketers are Navigating Industry Changes

The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]

Marketing

Privacy vs Personalization – How Marketers Manage the Balance

Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators, evolving and inconsistent privacy regulations, and changes by technology companies like Google and Apple. Although consumers have become cautious about sharing their data, research shows […]

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