Targeted digital advertising is essential for getting the most out of your marketing efforts. This July, we’re zeroing in on four key audience groups: back-to-school shoppers, soccer fans, college football fans, and teachers. With the school year kicking off in August and the Premier League and college football seasons starting soon, now is the perfect […]
This June, we’re focusing on four first-party custom audiences that present unique opportunities for digital advertisers: cannabis buyers, fitness enthusiasts, online sportsbook players, and active investors. Understanding and effectively targeting these diverse groups is essential for maximizing the impact of your digital advertising efforts. By tailoring your campaigns to the specific needs and behaviors of […]
Mass market solutions and platforms built for the biggest budgets won’t cut it for brands that need to granularly target actual people as cost-effectively as possible. Soon, only crumbs will be left in the ad tech cookie jar. All the bakers are shutting down. A few attempts were made to produce a product that was […]
As more advertisers have been learning, targeting actual, interested people with your ad content has quickly become the holy grail of effective advertising. It’s no longer about flooding the market with your message; but instead about reaching that one individual who will resonate with your message and initiate the kind of engagement that, in turn, […]
Digital marketing shines when it moves beyond addressing vague audiences and instead prioritizes connecting with actual people at the individual level. As the industry finally moves away from cookies, one key path to success emerges: first-party data. BRIDGE is laser-focused on helping you leverage first-party data to reach actual, verified people with your message. Each […]
If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]
Marketer or not, everyone knows by now that data reigns supreme. It fuels our campaigns, shapes our strategies, drives businesses forward, and is relied on by 88% of marketers to enhance customer understanding. But still, a critical distinction is often muddied—the difference between marketing to actual, verified people and the ‘real’ people that other data […]
Sitting at the crossroads of visibility, accessibility, and customer engagement, Search Engine Optimization (SEO) is a critical component of any digital marketing recipe. But how can businesses ensure their SEO strategy keeps pace with change while still propelling them forward? The first step is to get informed on the power SEO has over boosting traffic […]
It’s no secret that the tried-and-true strategy of casting a wide net in the hopes of reaching hordes of consumers is, quite frankly, outdated. Today, successful digital marketing campaigns rely on understanding actual people – their interests, demographics, and digital behaviors. This April, we’ve spotlighted four unique audience segments: rugged Outdoor Enthusiasts, admirable Small Business […]
Gone are the days of straightforward, transactional buying paths. Today’s connected consumer spends more time with media across devices and expects the brands they engage with to be present universally. In fact, the average U.S. household has 16 connected devices(eMarketer). A buyer’s journey in 2024 combines online research, social media, peer reviews, and seamless digital […]
