Best Practices Cannabis & CBD People-Based Marketing
cannabis leaves

Leaf & Learn: The Art of Crafting Compliant Cannabis Digital Marketing Campaigns by State

The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]

Audience Insights Email People-Based Marketing
busy gym, people running on treadmill

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging real people data to create a customized solution. The objective? To […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
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February’s Marketing Playbook: Connect with Real People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Auto Development Marketing People-Based Marketing Segmentation
cars sitting inside a dealership

Driving Success: How First Party Data Transformed a Luxury Auto Dealership’s Game

When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
group of real people working out together

New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Audience Insights Data Marketing Multi-Channel People-Based Marketing Personalization Programmatic Retargeting Segmentation Targeting Tech Technology
target customers

Custom Audiences: For Precision Targeting with a Personal Touch

Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark?  It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]

Culture Media People-Based Marketing Tech
AI robots looking at laptops

The future of artificial intelligence in digital marketing: Will it help or hurt?

Businesses are continuously seeking innovative digital strategies to reach and engage their target audience effectively. One such game-changer is the integration of Artificial Intelligence (AI) into digital marketing practices.  With its ability to analyze vast amounts of data and automate processes, AI has transformed the way businesses connect with their customers. It seems that the […]

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