Picture this: your audience is commuting, cooking dinner, or relaxing after a long day, earbuds in, completely immersed in their favorite playlist or podcast. That’s streaming audio in action. It’s an always-on companion and a staple of daily life. Roughly 222.7 million American people now listen to digital audio. That’s two-thirds of the US population! […]
February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month. Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]
January brings a fresh start and a chance to connect with audiences as they set new goals and embrace seasonal trends. It’s the perfect time to refine your targeting strategies and reach people where they’re most engaged. From sports enthusiasts streaming live games to travelers dreaming of their next getaway, understanding who’s ready to act—and […]
Streaming has redefined how people consume content, and in 2025, Netflix’s ad-supported tier continues to lead the way. With over 70 million monthly viewers tuning in for everything from blockbuster premieres to live sports like Christmas Day NFL games, Netflix offers a premium environment for brands to connect with engaged audiences. It’s not just about […]
Small businesses are the backbone of the American economy, making up 99.9% of all businesses in the U.S. and totaling over 32.5 million. However, they often face significant challenges when it comes to advertising—like limited budgets, rising competition, and the need to stand out in a crowded market. With the right strategies and tools, these […]
In marketing, every click, scroll, and search tells a story. But understanding when someone is ready to take the plunge and make a purchase? That’s where intent data transforms the guessing game into strategic action. By giving you a direct line to what people are actually interested in, intent data sharpens your ability to connect […]
As the crisp air rolls in and the days grow shorter, October brings a shift in how people spend their time. And with this change, most consumers are embracing their favorite indoor hobbies to keep them entertained, connected, and prepared for the upcoming holiday season. This month, we’re focusing on four groups who will be […]
Imagine being able to connect with the actual people who are most likely to resonate with your brand, all while making the most of your advertising budget. Lucky for you, that’s the reality of people-based programmatic advertising. By blending automation with the power of personalization, people-based programmatic advertising helps businesses reach their target audience more […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]
