Best Practices Marketing People-Based Marketing Programmatic
full funnel marketing, bridge insights

How Full Funnel Marketing Helps You (Effectively) Connect with Real Customers

Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed.   Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]

Featured People-Based Marketing

Digital Marketing Made Easy

Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Connected TV People-Based Marketing
person holding remote up to a TV, streaming services, connected tv

Why Run CTV Ads with BRIDGE?

Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch. Below, we’ll walk through what CTV advertising is, […]

Audience Insights People-Based Marketing
graduates, college graduation, high school graduation, graduates throwing their caps in the air

Who’s Trending This Month? April’s Standout Audiences to Watch

As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]

Content Marketing People-Based Marketing Personalization Technology
Phone opening up to the Youtube app

A Beginner’s Guide to YouTube Advertising

YouTube is more than just a place for viral videos and how-to tutorials. It is one of the most powerful advertising platforms available. With over 2.5 billion monthly active users, it’s also the second-largest search engine in the world. That means if your brand isn’t advertising on YouTube, you’re missing out on a massive audience. […]

Audience Insights People-Based Marketing
couple shopping for a car, car shoppers inside an auto dealership

Here Are The Four Best Audience Segments for Your February Campaigns

February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month.  Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]

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