As a business owner or marketer, safeguarding your brand’s reputation and utilizing high-quality audience data should be non-negotiable. Brand safe, data safe is a critical component that demands attention and careful integration into your marketing strategies. By taking small steps with the right strategies in place, brands can gain the trust of their customers while […]
A cookieless solution already exists Mass market solutions and platforms built for the biggest budgets won’t cut it for brands that need to granularly target real people as cost-effectively as possible. Soon, only crumbs will be left in the ad tech cookie jar. All the bakers are shutting down. A few attempts were made to […]
Why that’s a good thing and how targeting actual people will bring much-needed change to the fraud-filled, bloated political advertising game Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. More than $8B was spent on […]
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital advertising are numbered. What started as a gold rush ultimately turned into a race to the bottom. There was no shortage of data, no matter […]
It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve got gazillions of dollars and endless resources, they’re going to be just fine. But hopefully, by now, one thing is clear: they will pivot at […]