Data Featured People-Based Marketing

Navigating a Cookie-less Future with BRIDGE

Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising.  The impending deprecation of third-party cookies, brought on by Google’s announcement that […]

Audience Insights People-Based Marketing
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Reach Actual People with our Featured Audiences for April

It’s no secret that the tried-and-true strategy of casting a wide net in the hopes of reaching hordes of consumers is, quite frankly, outdated. Today, successful digital marketing campaigns rely on understanding actual people – their interests, demographics, and digital behaviors. This April, we’ve spotlighted four unique audience segments: rugged Outdoor Enthusiasts, admirable Small Business […]

Best Practices Marketing People-Based Marketing

Maximize Digital Marketing ROI by Incorporating Full-Funnel Strategies

Gone are the days of straightforward, transactional buying paths. Today’s connected consumer spends more time with media across devices and expects the brands they engage with to be present universally. In fact, the average U.S. household has 16 connected devices(eMarketer).  A buyer’s journey in 2024 combines online research, social media, peer reviews, and seamless digital […]

Best Practices Cannabis & CBD People-Based Marketing
cannabis leaves

Leaf & Learn: The Art of Crafting Compliant Cannabis Digital Marketing Campaigns by State

The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Real People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Auto Development Marketing People-Based Marketing Segmentation
cars sitting inside a dealership

Driving Success: How First Party Data Transformed a Luxury Auto Dealership’s Game

When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
group of real people working out together

New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

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